FCN | Simon Daw

Simon has worked in senior executive roles for over 30 years with international and domestic compa- nies within blue-chip B2B and B2C organisations across food, beverage, ingredients, flavours, chemicals and the industrial markets. He has an extensive track record of success in helping companies conceive and implement strategies which generate sustainable, profitable growth. Skilled in all areas of marketing and product development, he is also particularly known for his commercial acumen, with particular expertise in delivering sustained business improvement by steering diverse international and domestic marketing and commercial teams of all sizes through change. His significant executive coach leadership has helped teams achieve results through relentless transparency, the application in developing more meaningful measurement tools to increase accountability and ROI of marketing investments, as well as instilling clear and purposeful commercial marketing plans that deliver results. Simon career has spanned marketing, product innovation and commercial roles with companies such as Tate & Lyle, Sensient Technologies, Whitbread Beers, Ferguson Global Packaging group and Bel fromageries. Key Services • Brand and company strategy development • Category and platform business planning • Customer, competitor & consumer market, research and insights • Front & back end product renovation and innovation • Internal & external communications, brand identity, media management, P.R. and digital • Budget management and maximising marketing and commercial KPI’s • Lead data-driven digital marketing, Salesforce CRM and effective ROI modelling • International team development and change management • Trade and category segmentation marketing • Key blue-chip multi-channel and account relationship development • Acquisition, merger managing and due diligence

Simon Daw Bachelor of Science Hons. Economics, Polymers and Materials Science Marketing, innovation, business development, and commercial leadership tel.: +44 776 5408701 simon.daw(at)food-consulting-network.com Skype: simon.daw6 LinkedIn 5 Pavenham Road Carlton, Bedfordshire MK43 7LS U.K. map & directions